Loved By Desmond & Dempsey

Finally, a trading dashboard that actually moves the business forward.

Manually pulled, possibly wrong, hard to make sense of - trade data should bring the team together, not send them to sleep

Try for free

Try for free

You’ve outgrown your trading spreadsheet

Your trading meeting should be the moment the whole team comes together - aligned, focused, ready to act. Not wading through a spreadsheet that raises more questions than it answers.

“Please make sure your section's updated” 
“Please make sure your section's updated” 

Hours wasted every week pulling data together.

Hours wasted every week pulling data together.

“Wait… how are we calculating that?”
“Wait… how are we calculating that?”

No one’s fully confident in the numbers.

“Can we break that down by region?”
“Can we break that down by region?”
…"Not in this sheet"
…"Not in this sheet"

The decision gets pushed until someone’s pulled the data.

*tap tap tap*
*tap tap tap*

Half the room have zoned out and are typing away on their laptops.

"OH - THOSE ARE THE OLD TARGETS"
"OH - THOSE ARE THE OLD TARGETS"

No one’s looking at the same plan.

“Jane normally updates that…”
“Jane normally updates that…”

She's off. So it's missing

There’s a better way to run your trading meeting

A single, live view of your business - pulling in all your data, aligning it to your targets, and making it instantly clear what’s going on.

Targets

Annotations

Drill downs

Comparisons

Definitions

Trading calendar

Targets

Get everybody pushing towards the same goal.

Sync your targets directly from Google Sheets or Excel and see instantly what’s on track and what isn’t.

No more scattered plans. No more “which version are we working to?” conversations.

Just one plan, shared across the whole team - measured in real time.

Annotations

Add narrative to the numbers.

What’s the story behind the headline?

Add commentary to any metric - what happened, why it happened, what’s being done.

Pin the key insight - ready to present, just like a slide.

Drill downs

Get to the why - without leaving the room.

No amount of preparation can anticipate every question.

But with Micki, any metric is one click away from a deeper answer - which countries are performing best in Rest of World? Which email drove the most orders last week?

Drill into any number, in real time, so the meeting keeps moving and nothing gets pushed to next week.

Comparisons

Every number in context.

A metric on its own means nothing.

Micki lets you benchmark any number against last week, last year, your target, or any other metric - so the room always knows whether what they're looking at is good, bad, or somewhere in between.

Definitions

Get everyone speaking the same language.

Get everyone speaking the same language.

What does "conversion rate" mean in your business? What counts as revenue? How do you calculate contribution margin?

Define it once in Micki - and every team, every meeting, every discussion works from exactly the same definitions.

No more conflicting numbers, no more lost time explaining the basics.

Trading calendar

Every result has a reason. Now you can see it.

Overlay your key trading events - sales, product launches, markdowns, influencer posts, press coverage - directly onto your data.

Instantly understand why this week looks the way it does. And why last year looked different. 

No more guessing, no more “I think there was a sale around then” - the context is right there, built into the chart.

Targets

Annotations

Drill downs

Comparisons

Definitions

Trading calendar

Targets

Get everybody pushing towards the same goal.

Sync your targets directly from Google Sheets or Excel and see instantly what’s on track and what isn’t.

No more scattered plans. No more “which version are we working to?” conversations.

Just one plan, shared across the whole team - measured in real time.

Annotations

Add narrative to the numbers.

What’s the story behind the headline?

Add commentary to any metric - what happened, why it happened, what’s being done.

Pin the key insight - ready to present, just like a slide.

Drill downs

Get to the why - without leaving the room.

No amount of preparation can anticipate every question.

But with Micki, any metric is one click away from a deeper answer - which countries are performing best in Rest of World? Which email drove the most orders last week?

Drill into any number, in real time, so the meeting keeps moving and nothing gets pushed to next week.

Comparisons

Every number in context.

A metric on its own means nothing.

Micki lets you benchmark any number against last week, last year, your target, or any other metric - so the room always knows whether what they're looking at is good, bad, or somewhere in between.

Definitions

Get everyone speaking the same language.

Get everyone speaking the same language.

What does "conversion rate" mean in your business? What counts as revenue? How do you calculate contribution margin?

Define it once in Micki - and every team, every meeting, every discussion works from exactly the same definitions.

No more conflicting numbers, no more lost time explaining the basics.

Trading calendar

Every result has a reason. Now you can see it.

Overlay your key trading events - sales, product launches, markdowns, influencer posts, press coverage - directly onto your data.

Instantly understand why this week looks the way it does. And why last year looked different. 

No more guessing, no more “I think there was a sale around then” - the context is right there, built into the chart.

Targets

Get everybody pushing towards the same goal.

Sync your targets directly from Google Sheets or Excel and see instantly what’s on track and what isn’t.

No more scattered plans. No more “which version are we working to?” conversations.

Just one plan, shared across the whole team - measured in real time.

Annotations

Add narrative to the numbers.

What’s the story behind the headline?

Add commentary to any metric - what happened, why it happened, what’s being done.

Pin the key insight - ready to present, just like a slide.

Drill downs

Get to the why - without leaving the room.

No amount of preparation can anticipate every question.

But with Micki, any metric is one click away from a deeper answer - which countries are performing best in Rest of World? Which email drove the most orders last week?

Drill into any number, in real time, so the meeting keeps moving and nothing gets pushed to next week.

Comparisons

Every number in context.

A metric on its own means nothing.

Micki lets you benchmark any number against last week, last year, your target, or any other metric - so the room always knows whether what they're looking at is good, bad, or somewhere in between.

Definitions

Get everyone speaking the same language.

Get everyone speaking the same language.

What does "conversion rate" mean in your business? What counts as revenue? How do you calculate contribution margin?

Define it once in Micki - and every team, every meeting, every discussion works from exactly the same definitions.

No more conflicting numbers, no more lost time explaining the basics.

Trading calendar

Every result has a reason. Now you can see it.

Overlay your key trading events - sales, product launches, markdowns, influencer posts, press coverage - directly onto your data.

Instantly understand why this week looks the way it does. And why last year looked different. 

No more guessing, no more “I think there was a sale around then” - the context is right there, built into the chart.

Visual enough for your creative team + Powerful enough for your commercial team.

A single source of truth across all your data

Incredibly reasonable launch pricing

Incredibly reasonable pricing

Since we're new (and generous) our first 10 customers get 50% off any plans

Starter

< £500k SALES / year

Unlimited connectors

Unlimited users

Safe, secure data

Hourly data updates

£300

£150 /month

Get started for free

First 10 customers: 50% off

Starter

< £500k SALES / year

Unlimited connectors

Unlimited users

Safe, secure data

Hourly data updates

£300

£149 /month

Try it free

First 10 customers: 50% off

Growth

< £2M SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Hourly data updates

Support from founders

£500

£249 /month

Get started for free

First 10 customers: 50% off

Growth

< £2M SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Hourly data updates

Support from founders

£500

£249 /month

Try it free

First 10 customers: 50% off

Scale

£2M+ SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Near realtime data updates

Priority support from founders

ERP integrations

Custom metrics & definitions

£1,000

From £499 /month

Get started for free

First 10 customers: 50% off

Scale

£2M+ SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Near realtime data updates

Priority support from founders

ERP integrations

Custom metrics & definitions

£1,000

From £499

Try it free

First 10 customers: 50% off

Frequently asked questions

If you can't find what you are looking for, we'd love to hear from you

  • How quickly can we get set up?

  • How much does it cost?

  • What data sources do you connect to?

  • Is my data safe?

  • What brands are right for Micki?

  • What does support look like?

  • Can I just vibe code this myself with Claude?

  • How did Micki start?

  • Who is behind Micki?

  • How quickly can we get set up?

  • How much does it cost?

  • What data sources do you connect to?

  • Is my data safe?

  • What brands are right for Micki?

  • What does support look like?

  • Can I just vibe code this myself with Claude?

  • How did Micki start?

  • Who is behind Micki?

Security

We take security seriously from day one.

Read-only access - Micki never writes to your Shopify store, ad accounts, or email platform. We only read the data we need.

No personal data stored - We don’t store personally identifiable customer data — only the metrics needed to run your business.

Secure infrastructure - Your data is stored on modern, secure infrastructure (including Neon), with encryption in transit and at rest.

Fully isolated - Every customer’s data is completely segregated. No cross-account access, ever.

Built with security in mind - We follow strict development practices, including code reviews by senior engineers on every change.

Trusted providers - We only work with infrastructure partners like Amazon (AWS), who meet recognised security standards.

NDAs available - We’re happy to sign NDAs for customers on Growth or Scale plans.