Loved By Desmond & Dempsey

Finally, a single real-time view of your DTC brand

Micki gives ecommerce operators one live view of the business - not six tabs, four spreadsheets, and a gut feel.

Try for free

One clear view across the tools you already use

Good data makes for good decisions

When you know what's happening in your business, everything gets easier. You free up the hours you currently spend trying to piece the picture together. The nagging anxiety of "have I missed something?" disappears. And in its place: clarity, confidence, and control.

Targets

Profitability

Drill downs

Comparisons

Definitions

Trading calendar

Targets

Get everybody pushing towards the same goal.

Sync your targets directly from Google Sheets or Excel and see instantly what’s on track and what isn’t.

No more scattered plans. No more “which version are we working to?” conversations.

Just one plan, shared across the whole team - measured in real time.

Profitability

Live contribution margin calculations

Revenue is only the headline.

Micki shows margin, contribution profit, spend, discounts, and product performance - so you can see what’s actually making money.

Drill downs

Get to the why - without leaving the room.

No amount of preparation can anticipate every question.

But with Micki, any metric is one click away from a deeper answer - which countries are performing best in Rest of World? Which email drove the most orders last week?

Drill into any number, in real time, so the meeting keeps moving and nothing gets pushed to next week.

Comparisons

Every number in context.

A metric on its own means nothing.

Micki lets you benchmark any number against last week, last year, your target, or any other metric - so the room always knows whether what they're looking at is good, bad, or somewhere in between.

Definitions

Get everyone speaking the same language.

What does "conversion rate" mean in your business? What counts as revenue? How do you calculate contribution margin?

Define it once in Micki - and every team, every meeting, every discussion works from exactly the same definitions.

No more conflicting numbers, no more lost time explaining the basics.

Trading calendar

Every result has a reason. Now you can see it.

Overlay your key trading events - sales, product launches, markdowns, influencer posts, press coverage - directly onto your data.

Instantly understand why this week looks the way it does. And why last year looked different.

No more guessing, no more “I think there was a sale around then” - the context is right there, built into the chart.

Targets

Profitability

Drill downs

Comparisons

Definitions

Trading calendar

Targets

Get everybody pushing towards the same goal.

Sync your targets directly from Google Sheets or Excel and see instantly what’s on track and what isn’t.

No more scattered plans. No more “which version are we working to?” conversations.

Just one plan, shared across the whole team - measured in real time.

Profitability

Live contribution margin calculations

Revenue is only the headline.

Micki shows margin, contribution profit, spend, discounts, and product performance - so you can see what’s actually making money.

Drill downs

Get to the why - without leaving the room.

No amount of preparation can anticipate every question.

But with Micki, any metric is one click away from a deeper answer - which countries are performing best in Rest of World? Which email drove the most orders last week?

Drill into any number, in real time, so the meeting keeps moving and nothing gets pushed to next week.

Comparisons

Every number in context.

A metric on its own means nothing.

Micki lets you benchmark any number against last week, last year, your target, or any other metric - so the room always knows whether what they're looking at is good, bad, or somewhere in between.

Definitions

Get everyone speaking the same language.

What does "conversion rate" mean in your business? What counts as revenue? How do you calculate contribution margin?

Define it once in Micki - and every team, every meeting, every discussion works from exactly the same definitions.

No more conflicting numbers, no more lost time explaining the basics.

Trading calendar

Every result has a reason. Now you can see it.

Overlay your key trading events - sales, product launches, markdowns, influencer posts, press coverage - directly onto your data.

Instantly understand why this week looks the way it does. And why last year looked different.

No more guessing, no more “I think there was a sale around then” - the context is right there, built into the chart.

Targets

Get everybody pushing towards the same goal.

Sync your targets directly from Google Sheets or Excel and see instantly what’s on track and what isn’t.

No more scattered plans. No more “which version are we working to?” conversations.

Just one plan, shared across the whole team - measured in real time.

Profitability

Live contribution margin calculations

Revenue is only the headline.

Micki shows margin, contribution profit, spend, discounts, and product performance - so you can see what’s actually making money.

Drill downs

Get to the why - without leaving the room.

No amount of preparation can anticipate every question.

But with Micki, any metric is one click away from a deeper answer - which countries are performing best in Rest of World? Which email drove the most orders last week?

Drill into any number, in real time, so the meeting keeps moving and nothing gets pushed to next week.

Comparisons

Every number in context.

A metric on its own means nothing.

Micki lets you benchmark any number against last week, last year, your target, or any other metric - so the room always knows whether what they're looking at is good, bad, or somewhere in between.

Definitions

Get everyone speaking the same language.

What does "conversion rate" mean in your business? What counts as revenue? How do you calculate contribution margin?

Define it once in Micki - and every team, every meeting, every discussion works from exactly the same definitions.

No more conflicting numbers, no more lost time explaining the basics.

Trading calendar

Every result has a reason. Now you can see it.

Overlay your key trading events - sales, product launches, markdowns, influencer posts, press coverage - directly onto your data.

Instantly understand why this week looks the way it does. And why last year looked different.

No more guessing, no more “I think there was a sale around then” - the context is right there, built into the chart.

Visual. Simple. Automated.

"Before we started working with Micki it was taking too long just to understand how we were trading and there was a lot of inconsistency in data.

Micki has given us one clear picture of the business that helps us know where we stand against plan & LY and can react to problems and opportunities quickly.

It's saved double digit hours each week in analysis and gives us huge confidence in the decisions that can move the needle."

"Before we started working with Micki it was taking too long just to understand how we were trading and there was a lot of inconsistency in data.

Micki has given us one clear picture of the business that helps us know where we stand against plan & LY and can react to problems and opportunities quickly.

It's saved double digit hours each week in analysis and gives us huge confidence in the decisions that can move the needle."

Joel Jeffery - CEO

Life before and after

When you can see the whole business clearly, everything gets easier.

Without Micki

With Micki

Trade meeting prep

~4 hours

Low value work - pulling data

10 minutes

High value work - drawing insight

Confidence in the data

Shakey

Often inaccurate or out of date

Trusted

Consistent and up to date

Profitability tracking

Weekly or monthly

Manual and imprecise

Realtime

Live and precise

Spotting problems

The following week

When it's too late to act

Same day

While there's still time to recover

How it feels to run the business

Reactive and frustrating

Always one step behind

In control and confident

Always one step ahead

Incredibly reasonable launch pricing

Incredibly reasonable pricing

Because we're new (and generous) our first 10 customers get 50% off any plans

Starter

< £500k SALES / year

Unlimited connectors

Unlimited users

Safe, secure data

Hourly data updates

£300

£150 /month

Get started for free

First 10 customers: 50% off

Starter

< £500k SALES / year

Unlimited connectors

Unlimited users

Safe, secure data

Hourly data updates

£300

£149 /month

Try it free

First 10 customers: 50% off

Growth

< £2M SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Hourly data updates

Support from founders

£500

£249 /month

Get started for free

First 10 customers: 50% off

Growth

< £2M SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Hourly data updates

Support from founders

£500

£249 /month

Try it free

First 10 customers: 50% off

Scale

£2M+ SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Near realtime data updates

Priority support from founders

ERP integrations

Custom metrics & definitions

£1,000

From £499 /month

Get started for free

First 10 customers: 50% off

Scale

£2M+ SALES / year

Unlimited connectors

Unlimited users

Safe, secure data + NDA

Near realtime data updates

Priority support from founders

ERP integrations

Custom metrics & definitions

£1,000

From £499

Try it free

First 10 customers: 50% off

Frequently asked questions

If you can't find what you are looking for, we'd love to hear from you

How quickly can we get set up?
How much does it cost?
What data sources do you connect to?
Is my data safe?
What brands are right for Micki?
What does support look like?
Can I just vibe code this myself with Claude?
How did Micki start?
Who is behind Micki?

How quickly can we get set up?
How much does it cost?
What data sources do you connect to?
Is my data safe?
What brands are right for Micki?
What does support look like?
Can I just vibe code this myself with Claude?
How did Micki start?
Who is behind Micki?

Security

We take security seriously from day one.

Read-only access - Micki never writes to your Shopify store, ad accounts, or email platform. We only read the data we need.

No personal data stored - We don’t store personally identifiable customer data — only the metrics needed to run your business.

Secure infrastructure - Your data is stored on modern, secure infrastructure (including Neon), with encryption in transit and at rest.

Fully isolated - Every customer’s data is completely segregated. No cross-account access, ever.

Built with security in mind - We follow strict development practices, including code reviews by senior engineers on every change.

Trusted providers - We only work with infrastructure partners like Amazon (AWS), who meet recognised security standards.

NDAs available - We’re happy to sign NDAs for customers on Growth or Scale plans.