With
Daniel Oakshott
Online Manager
Montezuma’s
6.7x
RECOVERY RATE INCREASE
5.1x
RECOVERY REVENUE INCREASE
12.04%
TOTAL REVENUE UPLIFT
About Montezuma’s
Montezuma’s is one of the UK’s most iconic names in food and drink, known for bold branding and ethically made, proudly British chocolate. Their ecommerce store sits at the heart of their growth strategy - run by a lean, talented marketing team.
Location
UK
INDUSTRY
F&B
ANNUAL ORDERS
10,000+
Team size
150
Tech stack
Shopify, Klaviyo, Feefo, GA
Results and impact
Within days of going live, Micki delivered a sharp lift in recovered revenue and a significantly quicker time-to-convert.
Saving nearly 1 in 5 abandoned shoppers helped drive a 3.5x increase in ARAS (Average Revenue Per Abandoned Shopper), adding over £100k+ in annualised revenue. What was once a set-and-forget flow quickly became one of their most exciting revenue channels.
And this is just the start. The Micki team continues to test, iterate, and optimise - unlocking new gains as more data and insight flows through the system.
“The numbers are ridiculous. The difference between what we were getting and where we’re at now is massive."
"Of all the initiatives we’ve run this year, in terms of ROI, this has been the biggest - and the fact that it took only the lightest touch from our side makes it even better.”
Before Micki.ai
Like many brands, cart abandonment wasn’t a major focus for Montezuma’s. They had a simple flow running, but with a lean team and competing priorities, it wasn’t something they expected to move the needle.
That changed quickly. Once they saw what was possible with Micki, it became clear this was a much bigger growth opportunity than they’d realised.
“Working with Micki made us realise we’d been sitting on a big untapped opportunity.”
With Micki.ai
Micki’s shopper abandonment engine plugged directly into Montezuma’s existing tools - no JavaScript snippets, no templates to build, no IPs to warm. Everything ran through the systems they already knew and trusted.
Implementation was handled end-to-end by the Micki team and were live within two days. The Micki team brought tried-and-tested strategies and playbooks - based on what they’ve seen actually work for other brands - to deliver results fast.
“Really easy. No time drain at all. It’s felt like [the Micki team was] an extension of the team - and compared to other tools we’ve implemented, this has been one of the easiest by far.”
WRITTEN WITH