With
Neil Weselby
Head Of Ecommerce
Pretty You London
2x
RECOVERY RATE INCREASE
2.2x
RECOVERY REVENUE INCREASE
15.60%
TOTAL REVENUE UPLIFT
About Pretty You London
Pretty You London is a luxury lifestyle brand specialising in bamboo nightwear, bedding, and loungewear - sold primarily through their Shopify store. We’ve been working closely with their super talented, lean team, who’ve been an absolute dream throughout.
Location
UK
INDUSTRY
Fashion / nightwear
ANNUAL ORDERS
10,000+
Team size
< 50
Tech stack
Shopify, Klaviyo, Reviews.io, Littledata
Results and impact
Pretty You London already had a solid recovery journey in place - but once Micki was rolled out, the results went far beyond what anyone expected.
By understanding each shopper’s context and intent - what they browsed, how far they got, and how likely they were to convert - Micki was able to craft messages that felt more timely, relevant, and effective. Instead of a generic flow, every message was informed by data that actually moved the needle: behaviour, intent, product signals, and more.
The impact was significant. The new recovery strategy drove a 90% increase in recovery rate, which lead to an ultimate uplift in total order volume of +9.3%!
For a brand at Pretty You London’s scale, that represented a meaningful commercial lift - and performance continues to improve month on month as the system collects more data and insight.
“The revenue impact has been incredible - and having a team so focused on recovering lost revenue has been a complete game-changer.”
Before Micki.ai
Pretty You London had a fairly typical abandonment flow running in Klaviyo - a three-email sequence that had been tested and optimised over time. It was performing steadily, but it wasn’t clear how to push it further.
“Abandonment always felt like a missed opportunity, but I never expected results like this.”
With Micki.ai
Micki plugged straight into Pretty You London’s existing Klaviyo setup and integrated seamlessly with Littledata, a tracking tool they were already using. No new platforms, no disruption - just a smarter layer on top of what was already there.
The entire flow was configured around Pretty You London’s brand, customer base, and goals - all handled end-to-end by the Micki team. From setup to fine-tuning, it was quick, collaborative, and completely hands-off for their team.
“The Micki team has felt like a natural extension of our own, quickly getting to know our products, our customers and our goals without missing a beat. The entire process has been smooth and collaborative, and the results speak for themselves.”
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