The team at Micki.ai worked closely with Reflo to understand their audience, products, and growth priorities - then got to work designing a smarter, more personalised recovery engine tailored to the brand.

Using Reflo’s first-party data and existing Shopify and Klaviyo setup, Micki built a system that recognises each shopper’s intent and context in real-time - and brings them back with recovery emails that feel timely, relevant, and genuinely persuasive.

All of the strategy, setup, and ongoing optimisation was handled by the Micki team - combining specifically tuned AI models, proven tactics, and continuous iteration. The result is a dynamic system that doesn’t just recover lost shoppers, but strengthens the ROI of every channel driving traffic.

By catching high-intent shoppers who fall out of the funnel - after clicking an ad, browsing a product, or starting checkout - Micki acts as a high-impact safety net. It turns more of Reflo’s existing traffic into paying customers, increasing the return on every pound invested in paid ads, partnerships, and brand.

"Micki isn’t just another tool. You’ve taken something every brand already does - cart abandonment - and completely rethought how it should work.

It’s become a safety net - catching shoppers who drop out of the funnel and bringing them back. That uplift in conversions doesn't just drive revenue, it’s improves the ROI across everything we do in marketing.”